What Is Responsive Website Design & Why Do You Really Need It? Here are some reasons

What Is Responsive Website Design & Why Do You Really Need It? Here are some reasons

What Is Responsive Website Design

Responsive website design is a relatively new method and approach to website design that checks all users have a good viewing experience no matter what type of device and system they are using. Having Responsive website design become important over the last few years as mobile device ownership has explored and traditional PC systems sales have slowed. And one more important thing is that now Google search engine is giving more priority to mobile-friendly websites in its search engine results algorithm, so now it’s more essential to have and make sure your website is having responsive mobile friendly and optimized for any mobile by using responsive design with amazing user experience.

With the astonishing growth of mobile devices like smart phones and tablets, and mobile device usage, via games, social media, apps and websites, it is now very essential and important that your business website is responsive and mobile friendly, so that your clients and prospects can easily browse and you’re your information, regardless of what type of device (mobiles, smartphones, tablets, desktops, etc.) they are using.

Development Principles

Responsive website design consists of three development principles. To work properly, all three of these need to be implemented:

  • Fluid grids
  • Media queries
  • Flexible images and media

> Fluid Grids

A flexible grid-based layout is the cornerstone of responsive design of any website. It uses relative sizing to fit the content to the device’s screen size. The term “grid” is a little misleading because it’s not necessary to implement any of the available grid frameworks. Instead, CSS is used to position the content. This approach is based on percentages and is a departure from traditional pixel-based design principles. Responsive design moves away from the pixel-based approach because a pixel on one device could be eight pixels on another device. By basing text size, widths, and margins on percentages, a fixed size can be turned into a size relative to its display space.

> Media Queries

Media queries, also known as breakpoints, can be used to apply different styles based on the capabilities of the device. The website detects the type of device you’re using or the size of your web browser and correctly displays the page. To see this in action, stretch the window of your web browser to different sizes. Notice how the page adjusts. Features can be used to control the width, height, max-width, max-height, device-height, orientation, aspect ratio, etc.

> Flexible Images and Media

This feature allows you to adapt images and other media to load differently, depending on the device, either by scaling or using the CSS overflow property. Scaling in CSS is relatively straightforward—the media element’s max width can be set at 100 percent, and the web browser will make the image shrink and expand depending on its container. An alternative to scaling media is to crop it with CSS. Applying overflow:hidden allows images to be cropped dynamically so that they fit into their containers.

Let us give you some reasons to have a Responsive Website Design:

  • Mobile Usage Is On the Rise – Currently, more than 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they’ll likely have a lower option of your brand, and they’ll also be more likely to visit a competitor’s site.
  • Shopping On Mobile Devices Is Steadily Growing – Online shopping is easier than hopping in the car and driving to the store and it is even easier if you can do it in your favorite chair, while watching TV. 80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays. If your products and services aren’t easy to view from a phone, you’re missing out on an opportunity.
  • Social Media Increases Mobile Visitors – Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. So if you have a social marketing strategy and want to leverage social sharing of content, get responsive.
  • Responsive Sites Improve SEO Rankings – Responsive development is Google’s recommended approach for mobile web design. Per Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. Additionally, Google likes that responsive sites use single URLs vs. different URLs for seperate mobile versions of websites.Furthermore, mobile phones now have a seperate Google search algorithm as well, so just because your site ranks high via a desktop search doesn’t mean it will continue to rank well for individuals for perform the same search via their phone. This issue becomes even more critical when you consider that mobile searches will overtake desktop searches in 2015! If you think search optimization (SEO) is important, than your site better be responsive.
  • Responsive Designs Adapt to Multiple Devices Sizes – Want your web design to look great, no matter the device or screen size? Then responsive web design is the way to go. But don’t just think about today with smartphones and tablets. Think about tomorrow with smart watches, and Google Glass, and whatever new devices pops up for internet viewing. Responsive web design and development will work for them too.
  • One Site Is Easier to Manage and Increase R.O.I. – There are currently many organizations that actually have two websites: 1) their main site and 2) a second mobile version of their site. This was a fairly common practice before responsive development became the preferred method. That meant mutiple versions to manage and update – inefficiency! With a responsive site, your site will adapt to each device, providing the relevant layout and content that best meets the users’ needs. It also means that your business will only have one site to manage, meaning you’ll only have to update content one time, regardless of how different people consume your content. That also means lower web content management costs and higher R.O.I.
  • Responsive websites provide a Better User Experience – There are plenty of business reasons to implement a responsive website, but they all connect back to the goal of providing a better user experience for your audience. A responsive site means no more pinching and zooming, and no more side scrolling, to see an entire site that doesn’t fit on a mobile screen. And a better user experience reduces bounce rates, boosts website conversions and improves brand perception.
  • A Better Bathroom Experience – Finally, the most disturbing stat about the growth of mobile usage: 75% of Americans bring their phones to the bathroom! That’s certainly gross and it may also be an indicator of the downfall of mankind, but it is true. And if people are going to browse from the restroom, you can at least provide them with a positive user experience.


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